Tasty Tom, an enriched tomato mix and a trusted brand used in homes across Ghana, once again featured at the 2019 Jollof Festival, an exciting event that features vendors and gives people the platform to celebrate and enjoy Jollof.
Ahead of the Festival which took place at Memory Lane Park,
World Jollof Day was celebrated on August 22 and Olam Ghana, in partnership
with the Food Event Company, marked the day by donating cartons of Tasty Tom
Enriched Tomato Mix to pupils of Future First Academy, an underprivileged first
cycle school located in Agbogbloshie. Some 250 school children were all treated
to a plate of Jollof and chicken to commemorate the day.
Tasty Tom Enriched Tomato Mix, an inevitable primary ingredient in most traditional Ghanaian meals, has become the preferred brand for the preparation of Jollof in Ghana, because of its thickness and rich color that lends itself to the desired appearance and taste of Jollof Rice.
In recent years, Jollof rice has become the most topical
food in both official and informal conversations on West African gastronomy,
fuelled by long-standing competing claims by Ghanaians, Senegalese and
Nigerians that they make the best Jollof and that the meal itself originated
from their respective countries.
The “Jollof rivalry” is strongest between arch-rivals Ghana
and Nigeria, which appears as a hot debate on social media channels. Ghana’s
Jollof Festival was born out of the “Jollof rivalry”, the inaugural event of
which was held in 2018 under the auspices of Tasty Tom Enriched Tomato Mix.
Tasty Tom is made in Ghana by Nutrifoods Ghana in an FSSC
(Food Safety System Certification Scheme) accredited plant which is the largest
in West Africa and also the first food manufacturing facility in the sub-region
to earn international recognition for compliance in food safety standards.
Story by: Pearl Abaidoo-Abbam .